Duraflame | Greatness in Adulting
video, web, social & digital
Duraflame was looking to raise brand awareness among a younger audience. So we created a series of videos and social content that targeted those of us who need a little more appreciation for doing grownup stuff.
Campaign landing page
It was really important for the campaign to have a home online where it could point people to buying Duraflame product, collect emails, and showcase all the creative. So we made a landing page and incentivized folks to sign-up for emails with a fiery prize giveaway.
The team collaborated with Duraflame on every touch point. From community management, spontaneous engagement with people showing off their adulting moments on Instagram and Twitter, to the little card inserts we put in every prize package.
Social & Digital
I art directed some Snapchat geofilters that we placed in key locations across the U.S during the winter holidays. Here's two, ft. me.